There are many people out there who claim to be SEO experts but actually only have a vague idea about what they are doing. This is why some people are very cautious about employing a business to help with their search engine optimisation; they would rather take the time to try and learn some techniques themselves and implement them off their own backs. However, there are some occasions when it is important that you employ an SEO consultancy company, and here are a few:
Your website has poor rankings in search engines
If you have had your website for a while and not matter what you do you still have very poor rankings on the organic listings for search engines such as Google and Bing. This means that the money you are paying for your website, such as hosting and site management is a total waste. There is no point in having a website is no one is able to use it.
An SEO consultancy company will be able to take your site and over a certain amount of time will be able to increase your site rankings as well as boost how much traffic your site receives.
Your website has poor conversion rates
OK so maybe you have been able to get some decent rankings for your site but is it actually converting these visits into business? If you have a very high bounce rate or you never get any enquiries as a result of your website then it obviously not doing what it is intended to do.
Hand it over to an SEO consultancy company for them to work their magic on! Leicester is home to some fantastic SEO consultants, why not have a look there?